Who We Are / Why Nexters
Nexters is an international game development company which strives to introduce the joy of core gaming experiences to casual players on mobile and desktop. Nexters is a top-5 European independent mobile game developer. We are a sizeable business with 443 million dollars of bookings in 2020, which has seen enormous 10x bookings growth over the last 2 years. We are well diversified across key platforms and geographies as we know how to localize and adopt content for local needs and be efficient across various markets.
The Nexters story dates back to 2010 when the future friends and founders of Nexters first met. In those days, Andrey Fadeev was running Progrestar, a social games development studio, and Boris Gertsovskiy was shaping his plan to start a game business.
Later Boris Gertsovskiy became the President of a game studio Crazy Bit, and two companies began their partnership, which resulted in the birth of Nexters in 2014. In the following years the company grew quickly and released such games as Throne Rush, Island Experiment, and its blockbuster - Hero Wars.
While our games were quite successful on social, the real boom started in 2018 with the strategic decision to scale on mobile. Since then, Nexters has vastly increased its players, bookings, and team, which today consists of over 600 game developers.
At Nexters we are always focused on “What’s next?” That’s why on August 27, 2021 our company went public on Nasdaq with an ambitious goal of further rapid organic growth and transforming the gaming industry through versatile M&A initiatives.
Strategy: Organic Growth + Consolidation
The key organic growth drivers include total addressable market and user base expansion as we plan to focus on a broader mobile gaming market rather than RPGs only. We also see growth opportunities across various geographies as we know how to work efficiently and localize games to local tastes and needs.
We believe that we are well positioned to become a consolidator in the gaming space, focused primarily on the companies with FSU origins. There are more than 1000 studios in the region. By merging we can enhance them with help of our successful game development playbook and receive substantial synergies of a united company.
We strive for the world where casual mobile and desktop players may gain access to the full joy of gaming which has been previously available only to core gamers - tight game mechanics, deep storytelling, amazing art and high end technologies. While realizing our mission we follow a set of values which determine the way we act both internally and externally - what is our team culture, how we develop and market games, what inspires our initiatives within communities, industry, and society:
- Contribute Your Way: Everyone can add value to the world - we follow our own path of enriching casual gaming and provide opportunities to everyone who shares our goals and values.
- Enjoy Achievements: Striving for results always pays off - in our team we cherish competence regardless of rank, while as a company we benefit from our performance based business approach.
- Keep On Evolving: Big things are done with big ambitions - we are always focused on ‘What’s Next?’ and pursuing players excited, our team more skilled and our business more successful.